Experience modern luxury beyond the roadway.
Starting in autumn 2015 Mercedes-Benz brings its modern luxury design language to establish new benchmarks in the world of luxury-serviced apartments. The pilot project is called “Mercedes-Benz Living @ Fraser”. Established as a means to recreate the ambience, emotion and spaciousness of a Mercedes-Benz vehicle, the brand will transfer the same level of high-class known in its vehicles and services into the living environment.
As the work space of the future becomes more mobile-focused, serviced apartments will boom in popularity. Travelers seeking safe and familiar spaces will rely on residences such as “Mercedes-Benz Living @ Fraser”, counted on for their premium approach and attention to detailed quality.
Six serviced apartments located in the exclusive area of Kensington, London will be available for booking, with nine apartments to follow in Singapore early next year.
These luxurious apartments particularly speak to those not willing to compromise the same level of style and comfort found inside their cars when it comes to their living environment on the go. With about 100 square meters of living space — including two bedrooms and an expansive living and dining area — they won’t have to.
Pressing the pedal to deliver designer living, Mercedes designed pads are also developed in partnership with Burmester and Swarovski. The sparkling Swarovski chandelier above the dining table has been specially designed to reflect the S-shape curve that stands for Swarovski or S-Class in the glass table below. The living and dining area offer exquisite aural pleasure of surround sound by Burmester.
Exclusively designed to cater to astute business and leisure travelers, the first six serviced apartments boast of high-quality furnishings, clean lines and state-of-the-art media and entertainment technologies.
Putting stylish modern luxury and comfort together on the platter, each 100 square meters apartment is generously designed with separate living, dining and bedroom areas and a fully fitted kitchen. The living area sofas boast new and unusual proportions along with glamorous silver covers.
A ‘Black Magic’ media wall in high-gloss black finish, which features an integrated smart TV, blends seamlessly into a beautifully designed sideboard that bears a sculptural element reminiscent of the feature line of a car.
Extending the Mercedes-Benz design to the bedrooms, the headboards have been designed to appear to flow seamlessly into the silver bedside tables and carpet, while the base of the bed is set in slightly from the frame to make it look as if it were floating.
Building and apartment features
- High speed Internet throughout
- Fully fitted kitchen
- Laundry facilities
- ‘Black Magic’ media wall with smart TV and Burmester surround sound
- Gold standard service
- Housekeeping service
- Babysitting service
- Mercedes-Benz hire car and Chauffeur available
- Leisure facilities
- 24-hour gym
- Sauna and steam room facilities
- In-room dining